VRAI is a San Francisco based leader in sustainable luxury. With a new website design already in place—crafted by our sister agency Mendesaltaren—they needed a technical partner who could bring it to life quickly and without compromises.
The challenge was clear: launch a high-performance, scalable ecommerce experience that matched their design vision, upheld their ethical values, and supported their global growth.
VRAI stands as a shining example of a brand that merges innovation, sustainability, and luxury—values that perfectly align with Tailor Hub’s ethos. A pioneer in ethical luxury, VRAI crafts timeless diamond jewelry using sustainably grown diamonds, challenging the status quo of traditional luxury industries.
Tailor Hub onboarded two engineers who quickly became part of our team our team and took full ownership of the ecommerce launch—just like internal employees. They delivered outstanding work, and we were so pleased with the collaboration that we continued working with them beyond the initial project
Tailor Hub delivered a Shopify Headless architecture that combined the flexibility of a decoupled frontend with the performance and scalability VRAI needed to elevate their digital presence.
Using tools like Next.js, DatoCMS, and NX, we created a fluent, blazing-fast online experience that gave their team full control over content while supporting their global expansion.
VRAI couldn’t afford a slow ramp-up. So we onboarded two senior engineers who instantly adapted to their internal setup.
Within days, they were fully in sync with VRAI’s tools, workflows, and priorities. No friction. No delays. No hand-holding.
The best part? They stayed on the project beyond the launch — a clear sign of trust and a perfect fit with VRAI’s team and long-term goals.